When implementing your social media strategy for your brand, do you wonder “Will it work better on Facebook or Instagram? Or is it Twitter where you should put in all your efforts? Should you run a campaign for a week on Facebook or for fifteen days on Instagram?”
Being a digital marketing agency we know that you’re asking all the wrong questions. It’s supposed to be the other way round. Before you make a plan for your social media presence, you need to identify who and where your target audience is. Is your brand appealing to youngsters? Are working professionals are your patrons? Or do you cater to people in their late 60’s and 70’s?
Once you have a clear idea of who your audience is, it’s time to locate them online. There are three prominent social media platforms where users are actively involved – Facebook, Instagram, and Twitter. All of them offer abundant opportunities to connect and engage with a network of existing as well as potential customers. Apart from engagement, social media is a valuable platform to increase brand awareness and drive traffic to your website. But these platforms are incredibly different in terms of algorithms and purposes.
While Facebook gives priority of posts with the most engagement, Twitter simply highlights real-time information and trending topics that you missed while away. And Instagram has its own way of working. Once you understand each platform well, then you can move to brainstorming and strategizing a social media plan that fits your brand.
To help you out, we’ve created an infographic about the three major social media platforms – Facebook, Instagram, and Twitter. Filled with valuable information, our infographic will help you up your game as well as your social media presence. Take a look and share with others who are in need of some guidance.