Had a solid social media strategy in 2018? If only what worked last year could work this year too. Sadly, it might not!
It seems like an eternity has passed since Facebook only had a “like” option and tweets were capped at 140 characters. But now, the social media industry continues to innovate and grow with breakneck speed, making both hits and misses at an ever-increasing rate. New formats, challenges, algorithms, and exploring new ways of increasing audience engagement is what is in store for 2019.
So, here’s our roadmap for navigating and thriving on social media in the year ahead.
Influencer marketing took the marketing world by storm and continues to grow on social media platforms. Much like personal branding, when done well, influencer marketing gives a human voice to brands. Influencer marketing is less direct than traditional forms of advertising, but offers more authentic ways of engaging with customers.
It’s all about visuals in 2019, be it videos, live streaming, live TV, etc. Videos have been around for a while, especially on YouTube, but its popularity across different platforms like Facebook, Instagram, etc. has made them a key opportunity for marketers to look out for in 2019.
In addition to ephemeral content, video content is the key area that marketers should focus on as it not only retains consumer attention, but also results in an increased conversion rate and thereby an increased ROI.
Snapchat’s features of a disappearing post infiltrated almost every major network, sometimes more than once. This short-lived content has evolved from basic, behind-the-scenes features to branded storytelling snippets.
And, there’s no sign of stories stopping its rise. As counterintuitive as it sounds, the most striking and engaging content is short-lived as it promotes a sense of urgency. While only temporary, ephemeral content has become a popular way for brands to constantly update their profiles, keep followers engaged, and, in some cases, even increase followers.
Can’t wait to future-proof your brand? Wait, there’s more! Check out the list of other social media trends you need to know this 2019.